Australia’s alcohol advertising regulations are a “disgrace”: weakened alcohol advertising rules prompt renewed calls for reform

A watering down of alcohol advertising regulations in Australia has prompted renewed criticism of Australia’s current system for regulation alcohol advertising on television from public health groups, alcohol policy experts and leading medical colleges.

As reported by MJA Insight, last Thursday the Royal Australasian College of Physicians (RACP) and the Royal Australian and New Zealand College of Psychiatrists (RANZCP) released a new joint Alcohol Policy, in which they called for the phasing out of all alcohol sports sponsorships and the ceasing of advertisements during live games and broadcasts until after 8.30pm. Accompanying the release of the joint policy, the RACP undertook a review of nine sports across six categories and found all were influenced by alcohol sponsorships and advertisements, either at the stadium or during television coverage.

The findings of the RACP review echo the findings of numerous reports and reviews of Australia’s alcohol advertising regulations, which have highlighted major loopholes and failure of existing regulations to protect children and young people from regular exposure to alcohol advertising, particularly in relation to televised sports broadcasts. Despite these consistent findings, alcohol advertising regulations were further watered down last year by the Federal government’s media watchdog, the Australian Communication and Media Authority (ACMA)

According to MJA Insight, ACMA’s moves have prompted renewed calls for government intervention and strengthened regulations, including calls to abolish ACMA and replace the existing industry-led regulatory system with a truly independent and robust regulator.

For more information, go to the MJA Insight article at: https://www.mja.com.au/insight/2016/8/alcohol-advertising-rules-disgrace

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