NAAA welcomes recommendations from Senate Inquiry into FASD

The National Alliance for Action on Alcohol (NAAA) has welcomed the findings of a Senate Inquiry, Effective approaches to prevention and diagnosis of Fetal Alcohol Spectrum Disorder (FASD), aimed at protecting the health of Australian women and babies.

NAAA Co-chair Jane Martin said the recommendations handed down by the Senate Community Affairs References earlier this week, particularly those focused on public education around FASD, signalled a key step towards creating a community that supports Australian women to have alcohol free pregnancies.

“Setting a broader strategy for public education around FASD prevention would help raise awareness in the community about the health risks of alcohol exposure in pregnancy, and ensure Australian women are supported to have alcohol free pregnancies by their partners, families and the wider community.”

Alcohol exposure in pregnancy can cause a range of impairments to babies known as Fetal Alcohol Spectrum Disorder (FASD) – a permanent and lifelong disability, as well as miscarriage, stillbirth, premature birth, birth defects and developmental problems.

Ms Martin also commended the Committee for putting the health and wellbeing of Australian children, families and communities ahead of the commercial interests of the alcohol industry by recommending that governments prioritise reform of alcohol marketing, pricing and taxation.

“It’s important all governments come together to implement these key recommendations as part of a comprehensive national strategy to prevent FASD and ensure that all babies born in Australia have the best chance to lead healthy lives and reach their potential.”

 

NAAA says new alcohol guidelines highlight need to protect kids from industry tactics.

The National Alliance for Action on Alcohol (NAAA) says new alcohol guidelines released  today underpin the importance of protecting children from alcohol advertising.

The guidelines from the National Health and Medical Research Council focus on harms from alcohol products and recommend that children and young people under 18 years of age should not drink alcohol.

Co-chair of NAAA, Ms Jane Martin, said the guidelines emphasise there is no ‘safe’ level of alcohol consumption for children and that beginning alcohol use at an early age will increase their risk of short-term and long-term harm.

“The guidelines serve as another critical reminder that protecting children from alcohol advertising must be a public health priority.”

“The alcohol industry is extremely clever when it comes to their advertising tactics and ensuring the next generation of drinkers is always in the pipeline.”

“Alcohol advertising is unavoidable in places where young people can see it including online and at sporting events.”

“We know that the more alcohol advertising young people see, the more likely they are to start using alcohol products at a younger age and to drink more if they are already using alcohol,” said Ms Martin.

Ms Martin said despite the unrelenting nature of alcohol promotion there were easy steps that could be taken by governments to protect children from exposure to alcohol advertising which would reinforce the NHRMC guidelines and safeguard the nation’s youth.

“Legislated controls on the volume, content and placement of all forms of alcohol advertising across all media and the phase out alcohol sponsorship of sports teams, sporting events and music events are all key components of a strategy to negate alcohol industry attempts to create new customers and retain them into the future.”

 

Plan launched to address alcohol-fuelled harm as concern grows about alcohol industry tactics

Amidst growing concerns about alcohol-fuelled harm and the alcohol industry influence on children, the National Alliance for Action on Alcohol (NAAA) has today launched a platform urging Australian governments to implement policy changes to drive action on this pressing community issue.

Speaking before a free online webinar to launch the policy platform, Co-chair of NAAA, Ms Jane Martin, said alcohol-fuelled harm needs to be a public health priority, with an emphasis on protecting children from alcohol advertising.

“The alcohol industry advertises relentlessly through media and in places where children and young people can see it, and this in turn means that young people are more likely to start using alcohol products at a younger age and to drink more if they are already using alcohol,” said Ms Martin.

“Thankfully there are steps the Australian Government can take to reduce children’s exposure to alcohol advertising and we would this to happen as a public health priority and a commitment to creating future generations of healthy Australians.”

Ms Martin said legislated controls on the volume, content and placement of all forms of alcohol advertising across all media and the phase out alcohol sponsorship of sports teams, sporting events and music events were key to safeguarding the nation’s youth against alcohol industry tactics.

The NAAA policy platform launched today focuses on six key action points:

  • Protecting children from alcohol advertising
  • Supporting pricing policies that reduce alcohol-fuelled harm
  • Raising awareness of the harms caused by alcohol to inform and influence Australians
  • Preventing the consumption of alcohol products during pregnancy
  • Preventing alcohol industry interference in policymaking
  • Reducing harm from online sales and delivery of alcohol products.

Today’s policy platform launch, and free webinar will also focus on reducing harm from online sales and delivery of alcohol products.

“Alcohol companies have seized on the opportunity of people’s change in movement in 2020 and have orchestrated a sharp rise in online alcohol sales.”

“Unfortunately, this is often at the expense of people most at risk of alcohol harm who may be vulnerable to online and digital marketing efforts to drive demand,” said Ms Martin.

To register interest in attending today’s webinar please visit: https://www.eventbrite.com.au/e/taking-policy-action-to-reduce-alcohol-fuelled-harm-in-australia-tickets-127101663497

NAAA calls for loopholes to be removed from liquor laws so that families and communities are safe from alcohol-fuelled harm

The National Alliance for Action on Alcohol (NAAA) is calling on the NSW Parliament to close loopholes around online sales and delivery of alcohol so that families and communities can be kept safe from alcohol-fuelled harm at home.

NAAA Co-Chair Dr John Crozier said the NSW Parliament has the opportunity to reduce alcohol-fuelled harms by requiring ID checks when alcohol is sold online and by stopping companies from rapidly delivering alcohol to people.

“Right now, a person’s age does not need to be checked when they buy alcohol online and companies can rapidly deliver alcohol to intoxicated people,” said Dr Crozier.

“Vulnerable people, particularly children and families, are likely to be harmed by businesses rapidly delivering alcohol products to homes late at night.”

Dr Crozier said that the COVID-19 pandemic has highlighted the dangers of online sales and delivery of alcohol products.

“Since March, levels of alcohol-fuelled harm, such as domestic violence and risky drinking, have risen. At the same time, online sales and delivery of alcohol products have increased significantly.”

“We know that the risk of alcohol-fuelled harms, such as suicide and family violence are more likely to occur in the home late at night.”

The NAAA is calling for changes to the Liquor Amendment Bill 2020 so that families and communities can be kept safe from alcohol-fuelled harms. This can be done by:

  • Amending the cut-off-times for alcohol delivery, so that latest delivery is 9pm instead of midnight, and earliest delivery is midday instead of 5am. This is due to the known risk of greater alcohol harms in the home later at night, such as suicide and family violence.
  • Introducing a delay of two hours between order and delivery. Evidence shows delivery within 2 hours is associated with risky alcohol use. A delivery delay will reduce the risk of alcohol supply to people who are intoxicated, which will also increase the personal safety for delivery agents.
  • Extending the offence to supply alcohol to a person who is intoxicated to all deliveries, not just same day delivery. Alcohol supply to an intoxicated person should be an offence regardless of how long a delivery takes.
  • Reintroducing the requirement to verify age at point of sale to prevent alcohol being sold to children, and extend it to all alcohol deliveries, not just same day delivery.

NAAA applauds Ministers for ensuring that a clear, visible and honest health warning appears on alcohol products

The National Alliance for Action on Alcohol (NAAA) congratulates Ministers on the Australia and New Zealand Ministerial Forum on Food Regulation for mandating an effective health warning label on alcohol products to discourage alcohol consumption during pregnancy.

NAAA Co-Chair Jane Martin said, “We congratulate Ministers for approving what the evidence shows to be the most effective pregnancy warning label. In doing so, they have played their part in delivering a responsible reform that will reduce the number of children with Fetal Alcohol Spectrum Disorder (FASD) and puts the health of babies ahead of the commercial interests of alcohol companies.

“The label incorporates an eye-catching combination of red, white and black and uses the words ‘Pregnancy Warning’ sending a strong message to the community that alcohol use in pregnancy causes harm.

“The fact is, there is no safe level of alcohol use in pregnancy. Alcohol is the only cause of FASD (Fetal Alcohol Syndrome Disorder), a devastating, lifelong disability for which there is no cure. It also causes miscarriage, stillbirth, premature birth, birth defects and developmental problems.

“Despite this, alcohol companies have not been required to place a standard health warning on all products. The decision to mandate an effective label ensures people have access to clear information about the effect alcohol can have on unborn babies from July 2023. Recent polling shows that 95 per cent of Australians agree that people have a right to know that drinking alcohol whilst pregnant can cause lifelong harm to an unborn baby.”

The decision has strong support, with the visible health warning campaign supported by 165 organisations and 4,000 community advocates and leaders.

NAAA calls on Ministers to vote for a clear, visible and honest health warning on alcohol products this Friday

The National Alliance for Action on Alcohol (NAAA) is calling on Ministers on the Australia and New Zealand Ministerial Forum on Food Regulation to put the health and wellbeing of children first by approving the most effective pregnancy health warning label on alcohol products when they meet on Friday.

NAAA commends Foods Standards Australia New Zealand (FSANZ) for recommending that a pregnancy health warning label with three colours – red, black and white – as being the most effective and urges Ministers to vote for this label.

The alcohol industry continues to aggressively resist the introduction of effective pregnancy health warning labels on alcohol products.

NAAA Co-Chair Jane Martin said, “Watering down the warning colours from red, black and white would make the warning virtually invisible.”

“Yet again we are seeing the alcohol industry is placing commercial interests ahead of the health and wellbeing of our children by actively campaigning for a weakened pregnancy warning label.”

“We are also disappointed that FSANZ has amended the label’s signal wording from ‘Health Warning’ to ‘Pregnancy Warning’ as this narrows the audience.

“Alcohol is the only cause of Fetal Alcohol Spectrum Disorder (FASD). This is a devastating, lifelong condition that can be prevented when women are aware of the risks of drinking while pregnant, and supported by their families, friends and the broader community to have alcohol free pregnancies.”

FSANZ conservatively estimated the health-related cost of FASD across Australia and New Zealand to be A$27.6 billion over 20 years. Just over 1 per cent of FASD cases need to be prevented to offset the total cost of label changes.

“Half of all pregnancies in Australia are unplanned, making the risk of alcohol exposure very high; yet a quarter of Australians don’t know that drinking during pregnancy is harmful.

“FASD is the leading cause of preventable developmental disability in Australia. The alcohol industry does not want a clear and effective health warning label because it does not want people to know about the real risks of alcohol use during pregnancy.”

NAAA welcomes alcohol harm reductions in Northern Territory thanks to minimum unit price on alcohol

The National Alliance for Action on Alcohol (NAAA) has joined other public health groups today calling for other Australian jurisdictions to follow the lead of the Northern Territory Government and introduce a minimum unit price on alcohol to support the health of their communities.

An independent report released today shows that the implementation of a minimum unit price on alcohol in the Territory has been associated with significant reductions in alcohol-related assaults, ambulance attendances, emergency department presentations, road traffic crashes and child protection notifications.

NAAA Co-Chair Jane Martin has welcomed these important reductions in harm for the Northern Territory community.

“Alcohol related harm has had a devastating impact on Northern Territory communities, with the Territory experiencing the highest rate of alcohol-fuelled hospitalisations and deaths.”

“Minimum Unit pricing, along with other harm reduction initiatives in the Northern Territory, is helping to build healthier and safer communities.”

Since a minimum unit price on alcohol was introduced in the Northern Territory in October 2018, a standard alcoholic drink cannot be legally sold for less than $1.30.

“The Northern Territory government should be congratulated on its leadership and commitment to improving the lives of its citizens,” Ms Martin said.

The NAAA is now urging all states and territories to introduce a minimum unit price on alcohol, as part of a comprehensive suite of alcohol harm-reduction measures.

– ENDS –

National Alliance for Action on Alcohol Co-Chair Jane Martin (Cancer Council Victoria) is available for interview.

Media contact: Kim Loudon, 0452 161 986, kim.loudon@cancervic.org.au

About the National Alliance for Action on Alcohol:

The National Alliance for Action on Alcohol (NAAA) is a national coalition representing more than 20 organisations from across Australia. NAAA’s members cover a diverse range of interests, including public health, law enforcement, local government, Aboriginal and Torres Strait Islander health, child and adolescent health, and family and community services.

www.actiononalcohol.org.au             Twitter: @ACTIONonALCOHOL

Media Release

 

Summer exposes children to more harmful alcohol advertising

Eighteen-year-old Cole Miller has become the latest victim in what is believed to be an alcohol-fuelled attack, passing away in a Queensland hospital yesterday after being punched in Fortitude Valley in Brisbane early on Sunday morning.

Dr John Crozier, Co-Chair of the NAAA and Chair of the Royal Australasian College of Surgeons Trauma Committee said that Mr Miller’s death was a tragedy and urged the Queensland Government to bring in reduced trading hours as soon as possible.

“It is shameful that while young people are killed in these unprovoked attacks, children continue to be exposed to harmful alcohol advertising as families tune their televisions to live sporting events over the holidays,” Dr Crozier said.

“The Australian Government failed to end the unhealthy link between alcohol sponsorship and sport when the Commercial Television Industry Code of Practice was recently reviewed.

“The Code contains a loophole which allows alcohol advertising before 8.30pm during live broadcasts of sporting events, and as a result children are exposed to an ever increasing rate of alcohol advertising.

“Instead of strengthening the regulations, the revised Code of Practice has lowered the bar even further, extending the times at which alcohol can be advertised, broadening the range of alcohol promotions that are exempt from regulation, and reducing the accessibility of the complaints process.

“Alcohol advertising has never been as pervasive, as inventive, and as well-resourced as it is now. There is an urgent need for effective regulation that prioritises the health of children and young people.”

National market research earlier this year showed that 74 percent of Australians support phasing out alcohol commercials from television sports broadcasts, with only 8 percent opposed.

“Children who regularly see alcohol advertising are more likely to start drinking at a younger age, and drink at harmful levels when they reach adult-hood. Much of this marketing also reinforces the harmful drinking culture in Australia and overwhelms health and medical efforts to change this,” Dr Crozier said.

“We know that an expert report prepared by the Australian National Preventive Health Agency more than a year ago recommended that the Government legislate to control alcohol advertising and marketing if the industry failed to voluntarily remove the live sports broadcast exemption.

“Commercial interests have been prioritised over expert advice and community concerns, and it is time for either the Minister for Communications or the relevant Minister from the Health portfolio to step in and acknowledge the failure of self-regulation and the need for legislated controls.

“A whole-of-system review that considers the effect of alcohol advertising on young people across all mediums is required, and the NAAA is calling for an immediate end to the Code of Practice loophole which allows alcohol advertising during sporting events before 8.30pm.”


DOWNLOAD THE PDF: Summer exposes children to more harmful alcohol advertising

MEDIA ENQUIRIES:
For further information or to arrange an interview with Dr Crozier please contact:

Amy Kimber – 0437 144 050