Time for all political parties to ban alcohol advertising to kids

29 June 2016: There is still time for all major parties to commit to closing the loophole that allows alcohol advertising to children during televised sporting events says Dr John Crozier, co-chair of the National Alliance for Action on Alcohol (NAAA).

Today the Greens launched a policy to end advertising alcohol on TV to children during sporting events. The policy would ban alcohol ads on commercial TV when children are watching, from 6am-9am and from 4pm-9pm when school is in, and between 6am and 9pm on weekends and school holidays.

“We know drinking is bad for people under 18 years. Drinking from a young age can harm the developing brain, and increase the risk of alcohol-related problems as a teenager and adult. Young people may also make poor choices while under the influence of alcohol, endangering themselves and those around them,” said Dr Crozier.

“The community expects the government to protect our children and young people from aggressive advertising by the big alcohol companies. 70% of Australians support banning alcohol ads on TV before 8:30pm. It is time for all of the major parties to join with ordinary Australians,” said Dr Crozier.

“Today, the Greens have shown leadership on this important issue. Commercial interests have been prioritised over expert advice and community concerns, and it is time for all political parties to step in and acknowledge the failure of self-regulation and the need for legislated controls,” Dr Crozier continued.

“Our children are exposed to far too much alcohol advertising. It is hard to watch sport on Australian TV without being hit with a flood of alcohol ads,” said Dr Crozier.

“There is clear evidence children and young people who are exposed to alcohol advertising start drinking earlier. Among those already drinking, alcohol advertising increases the amount they drink,” said Dr Crozier.

“Many parents are stuck between a rock and a hard place. They like sport’s messages about fitness and a healthy lifestyle for their kids, but they don’t like the association with alcohol. They don’t want their children to think that alcohol helps with sporting achievement or social success,” said Dr Crozier.

The NAAA election priorities are available at http://actiononalcohol.org.au/wp-content/uploads/2015/09/160531-NAAA-2016-Election-Policy-Statement-for-distribution.pdf.



Sophie Brown – 0421 749 608

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