NAAA applauds Ministers for ensuring that a clear, visible and honest health warning appears on alcohol products

The National Alliance for Action on Alcohol (NAAA) congratulates Ministers on the Australia and New Zealand Ministerial Forum on Food Regulation for mandating an effective health warning label on alcohol products to discourage alcohol consumption during pregnancy.

NAAA Co-Chair Jane Martin said, “We congratulate Ministers for approving what the evidence shows to be the most effective pregnancy warning label. In doing so, they have played their part in delivering a responsible reform that will reduce the number of children with Fetal Alcohol Spectrum Disorder (FASD) and puts the health of babies ahead of the commercial interests of alcohol companies.

“The label incorporates an eye-catching combination of red, white and black and uses the words ‘Pregnancy Warning’ sending a strong message to the community that alcohol use in pregnancy causes harm.

“The fact is, there is no safe level of alcohol use in pregnancy. Alcohol is the only cause of FASD (Fetal Alcohol Syndrome Disorder), a devastating, lifelong disability for which there is no cure. It also causes miscarriage, stillbirth, premature birth, birth defects and developmental problems.

“Despite this, alcohol companies have not been required to place a standard health warning on all products. The decision to mandate an effective label ensures people have access to clear information about the effect alcohol can have on unborn babies from July 2023. Recent polling shows that 95 per cent of Australians agree that people have a right to know that drinking alcohol whilst pregnant can cause lifelong harm to an unborn baby.”

The decision has strong support, with the visible health warning campaign supported by 165 organisations and 4,000 community advocates and leaders.

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